If something goes wrong, go to OS bluetooth settings and unpair camera there!
Then refresh page and start from step 1.
Step 1: start bluetooth pairing on the camera
Menu → wireless settings → bluetooth → pairing
Step 2: pair camera in OS bluetooth settings
Regular pairing from Web Buetooth is not supported but it is required by the camera.
Step 3: create Web Bluetooth connection
Step 4: handshake
or
Step 5: some actions